Product Marketing Manager

Product Marketing Manager
London (Hybrid Working)
Salary: Up to £70,000 (including 10% bonus)

CPS Group is excited to partner with a leading Digital Media company in London, currently seeking a dynamic and business-savvy Product Marketing Manager to join their growing team of marketing professionals.

In this role, you will be the key link between the sales, marketing, and product management teams on a global scale. Your primary responsibility will be to develop and execute product and solution positioning strategies that differentiate the company's offerings within the device security market.

Key Responsibilities:

• Serve as the main point of contact for marketing initiatives related to assigned products and solutions, leading and managing product marketing efforts
  
• Collaborate with product managers to identify market opportunities and create compelling value propositions for each product line. Continuously assess and refine these propositions to align with target markets
  
• Work with field marketing and product management to develop solution briefs that support the creation of product collateral (e.g., pitch decks, videos, explainers) to ensure products are effectively represented across key segments and regions
  
• Support the development of go-to-market (GTM) strategies to position products accurately within various market segments and geographical regions
  
• Conduct market research and competitive analysis, utilizing insights from sales data, surveys, and customer focus groups to understand customer needs, market potential, and pricing/channel strategies
  
  Candidate Skills/Experience:
  
• Proven experience in a similar product marketing role, ideally within an international, multicultural environment
  
• Strong background in technical B2B organisations or roles involving regular interaction with technical concepts
  
• Exceptional marketing execution and business analysis skills, with the ability to effectively position and promote products and solutions
  
• A successful track record of product or solution marketing in the consumer device market, with exposure to commercial and business management
  
• Experience in cybersecurity or semiconductors is highly desirable
  
  Contact: Matt Jacob - CPS Group UK
  
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